There is a general consensus that Canada has a productivity gap. Yet the issue refuses to capture the public’s imagination or to take a higher priority on the nation’s political agenda. Claims that the sky is falling run contrary to public confidence that the economy is buoyant and resilient. At the same time, there is a widespread view that while prosperity is abundant, it is shared unequally and that in the face of unprecedented growth, the same advocates of productivity stand idly by and allow our social safety net – our health care, education and quality of life in our cities – to unravel.

For most people, increasing productivity involves little more than working harder or personal sacrifice. The perceived beneficiary to increased productivity is business, and therefore it hardly seems like a fair bargain or worthy of pursuit. Even those in government who might recognize that dealing with productivity is good policy are loath to advance the topic with any vigour.

I have moderated Microsoft Canada’s CAN>WIN conference on this topic four times since 2001 and watched some of Canada’s and the world’s brightest minds work their way through this dilemma. The consensus solutions to Canada’s prosperity problem are at once simple and deceptively complex.
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